Pentax Intros 16MP Marc Newson Mirrorless Camera

Pentax announced the K-01, an interchangeable lens camera (ILC) designed by famed Australian industrial designer Marc Newson.

The black, white, or bright-yellow K-01 ships with the designer’s autograph logo stamp on the bottom of each camera and eliminates the optical viewfinder, which gave Newson more room for creativity, Pentax said. The standard features include 16 MP resolution, a 3-inch LCD,  30 fps, H.264 1080p video support, a 6 fps burst mode as well as an ISO range from 100 to 25,600.

The basic camera package will be available for $750 in March and sell for $900 when combined with the Pentax-DA 40mm F2.8 XS lens, described as the world’s thinnest interchangeable lens. The lens will be offered as a standalone product for $250 at the same time.

Key features of the PENTAX K-01 include:

• Durable machined aluminum frame under a stylish black, white, or yellow exterior.
• PENTAX mirrorless body design is compatible with 25+ million PENTAX K-mount lenses spanning decades.
• Large 16 megapixel APS-C sized CMOS image sensor with low noise image capture and multiple aspect ratios.
• Bright, high-resolution 3-inch LCD with 920,000 dots.
• Full HD 1080p video capture at 30 FPS with h.264 compression (60 FPS at 720p) features outstanding video capture flexibility.
• Sensor-shift PENTAX Shake and Dust Reduction system is compatible with every mounted PENTAX lens.
• Fast 6 FPS burst mode is ideal for fast-action photography.
• Flexible ISO range of 100-25600 ensures gorgeous noise-free imaging in any lighting condition.
• Focus peaking mode provides fast and accurate manual focusing for critical focus applications.

PENTAX K-01 Marc Newson