Apple Continues Lead in PC Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI) today released updated scores for PC manufacturers. Apple is once again leading the pack.

ZoomAccording to the ACSI, Apple scored 87 points, ahead of HP with a result of 78, Dell with 77, Acer also with 77 and Compaq with 75. All other manufacturers averaged 77. Apple holds the highest score on record for the eighth consecutive year.

“In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2300%,” remarks Claes Fornell, founder of the ACSI and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. “Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge.”

Only one other PC vendor was able to hit a score in the eighties besides Apple - HP in 1995. Thanks to Apple, the average satisfactions core for the PC market has been increasing. The industry hit a low of 69 in 2001 and has been improving in every but one year since then.