Idea announces emergency recharge facility

Maharashtra and Goa Idea prepaid users could get Rs 3 talk time instantly. It is thus very useful in emergencies.

Idea Cellular has introduced a path breaking concept - 'Idea Lifeline', an emergency talk time credit for uninterrupted calling. Idea Prepaid customers in Maharashtra and Goa can now avail of this credit balance anytime, anywhere by simply dialing 53567 (toll free) from their mobile phones.

Moving ahead, Idea customers who run out of balance can avail of talk time by dialing 53567 (toll free) from their Idea number, and Rs 3 Talktime will be instantly credited to the customers' account. The credited amount will get adjusted along with a nominal charge whenever the customer recharges next with a range of Idea top-up or full talk time recharges.

Rajendra Chourasia, chief operating office, Maharashtra and Goa - Idea Cellular said, "The concept of Idea Lifeline comes from the insight that many customers sometimes need to make that 'one' urgent call and realise that they don't have the talk time balance to do so. This is where Idea Lifeline comes in handy - the customer does not have to go searching for a retail outlet to recharge and make the call. Idea subscribers can now instantly opt for the Lifeline credit and be in touch. I am confident that our emergency credit facility offers great benefits and convenience and will be appreciated by our subscribers."

The services shall be made available as to customers who are over 90 days old with the Idea network.