Tuesday, 27 September 2011

The BlackBerry PlayBook Gets a $200 Price Cut


Research In Motion's Blackberry PlayBook just got quite a bit cheaper.
ZoomRIM's Blackberry PlayBook tablet hasn't exactly been a roaring success. Launched to tepid reviews earlier this year, the device isn't flying off the shelves as quick as the company would like. Now it seems retailers are cutting the price in an effort to shift units. Boy Genius Report says multiple retailers are now selling the PlayBook for less than the suggested retail price. 
According to BGR, Staples and Office Depot have discounted the slate by a massive $200 in the form of $100 in instant savings and $100 in mail-in rebate. Best Buy is offering a similar deal, though it stipulates that the 'sale' ends on October 6. Even Walmart is said to be getting in on the action, with BGR readers saying the retail giant is offering the 16GB model for a discounted price of $250.
RIM hasn't officially dropped the price of the PlayBook, though it recently hinted that it would be a part of promotional offers that the company has planned for later in the quarter. In a statement sent to Boy Genius regarding the price drops at retailers around the country, RIM said that the recommended price for the PlayBook remains the same but that it is already starting to see some of its planned promotions being implemented in the form of instant rebates and gift cards. The company said it expects the promotional deals to continue through to the holiday season.
The news of the price cuts follows Best Buy's decision to drop the price of the PlayBook by as much as $150 (depending on the model) for one weekend only at the beginning of September.

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